The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Starting Your Own Consulting Gig Feb 06, 2023

Recently, I celebrated my nineteen-year anniversary as a management consultant. It has always been a life-long dream of mine to be on my own and in 2004 I realized that goal. I had spent some twenty y...

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Marketing To Kids Feb 06, 2023

“Oh, what a tangled web do parents weave, when they think that their children are naive.” – Ogden Nash

Children have been marketed to for years. Retail industry titans have recognized that targeting ...

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Four Wall Analysis Feb 06, 2023

When it comes to managing a profitable operation, knowing your key financial drivers of the store is paramount. Developing a “Four-Wall Analysis” is a helpful tool to better understanding both revenue...

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Getting Your Products Into Retail Feb 06, 2023

Eureka! A new product is born!

Created in your kitchen or the garage, it is your dream, your vision. It’s your baby. Now what? How does one go about selling the product through the retail channel? Se...

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The Keys To Merchandising Feb 06, 2023

“Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower! Kids love it. A...

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Creating An Advertising Plan Feb 06, 2023

As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures and p...

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Maintaining A Store-By-Store Database Feb 06, 2023

There comes a time in every multi-unit retailer’s business cycle that they want to launch a new product that requires a reconfiguration to their store. I am not talking about a raze-and-rebuild, but r...

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Optimizing A Convention Feb 06, 2023

Whether this is your first industry convention or you are a seasoned pro, I am a firm believer that establishing a well-thought out plan in advance of attending an industry convention is key for optim...

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Real Estate Site Evaluation Form Feb 06, 2023

Evaluating new sites for the multi-unit operator can be a daunting task.  The operator is constantly chasing a number of potential opportunities only to have a few select sites come to fruition.  Comp...

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Unleashing Your Inner Networker Feb 06, 2023

Come on, admit it. You wish you were a better networker. Fear not, it is time to unleash your inner networker.

Networking is one part art and one part discipline and while there is more than one way ...

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Conducting a Foodservice Focus Group Feb 06, 2023

Convenience store operators continue to plunge into foodservice with the hopes of stemming the tide of lower margins with high-margin foodservice offerings. While the degrees of foodservice can vary g...

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Know the Full Advantages of Foodservice Technology Feb 06, 2023

With every passing day, month and year, better for you foodservice options continue to infiltrate the convenience store industry.  Slowly but surely, the convenience store industry is broadening its f...

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