The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Developing Outbound Sales & Marketing Strategies

Oct 13, 2025
 

I would like to think that I am the type of "salesman" that provides solutions to issues.

Rather than the "wam-bam" sales approach, Gray Cat's strategy has always been to inform potential clients of the services that may be of interest to them.

To that end, the majority of our business has been referral-based.

Here is a clip from a recent podcast with Ashur Elliot where we discuss this.

Want more ideas?  For more information on Gray Cat Learning Series, visit: https://www.graycatenterprises.com/gray-cat-learning-series

John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!