The Gray Cat Blog

A growing library of practical business articles and insights created to help entrepreneurs, small business owners, franchisees, and multi-unit operators strengthen leadership, improve operations, drive growth, and build more profitable organizations.

Why Every Retailer Needs an Annual Marketing Plan Aug 27, 2026

 If you have read any of my previous articles, you know that I am a strong believer in planning for success.

Whether it is operational excellence, strategic growth, capital investment planning, store...

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Advice to CEO's: Make it Easy for Your Teams to Succeed Aug 27, 2026

Communication and accountability with the team is critical for ongoing success.

In this podcast episode with Dilan Abeya, we talk about the table stakes for CEO's to put in place in order to rally th...

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Merchandising Matters: Turning Browsers into Buyers Aug 27, 2026

“Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower! Kids love it.”
—
...

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The Importance in Finding Balance as an Entrepreneur Aug 27, 2026

Over the past two decades, I have enjoyed the challenges of working projects for my clients.  

I have also enjoyed the benefits of an entrepreneurial lifestyle.

Maintaining balance in my life is one...

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Applying My Background to Client Needs Aug 27, 2026

In this podcast episode with Amisha Shrimanker, we talk about how clients come to Gray Cat with general need and how I help them refine and isolate a scope of work (SOV) for their project.

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Decision-Making: The Skill That Separates Great Leaders from Average Ones Aug 12, 2026

Every day we make hundreds of decisions—some trivial, others with lasting consequences. Whether you’re choosing a supplier, hiring an employee, investing capital, or determining the direction of your ...

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A Gray Cat Overview Aug 10, 2026

In this conversation with Jada Willis, I outline the areas where Gray Cat focuses.

I like to think that clients come to me with a box of jigsaw puzzles pieces; dump them on my desk; and ask me to sol...

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The Gray Cat Inspiration and Drive Aug 10, 2026

In this podcast episode with David Zylstra, I highlight the impact that mentors have had on my corporate career and ultimately inspiring the work I do at Gray Cat.

Have a listen.

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The Cost of Overloading your Team Aug 05, 2026

The true cost of turnover is difficult to measure.

Putting your team through a meat grinder can often lose some of the best people from the organization.

It is critical that leaders are very conscie...

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How Leaders Can Eliminate Noise Aug 05, 2026

One of the most frustrating issues I face in Leadership roles is the noise that comes from the team.  

I try to eliminate as much of the noise by asking the team to raise concerns, but only if they a...

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Challenges Facing Entrepreuners: Imposters! Aug 05, 2026

In this episode with Al Li, we discuss the challenges of getting bombarded with fake, vaporware messages and the time wasted sifting through the noise.

I know this is not specific to Gray Cat, this i...

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The Ladybug Tumbler That Changed My View of Marketing Jul 13, 2026

Like many youth sports teams, ours was always looking for ways to raise money for uniforms, equipment, travel, and league fees.

Most teams sold candy bars, cookie dough, or discount cards. Not us.

...
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