The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Strategic Corporate Communications Dec 06, 2023

Fire. Aim. Ready.

Is this your corporate communications strategy? 

The art of corporate communications stems around the strategic management of information within an organization and its...

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Tackling Your Profit & Loss Statement Nov 27, 2023

Most people that know me know that I like to get involved in the details and one area that I really like to dissect is a profit & loss (P&L) statement.  In my opinion, this is where...

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Developing a Strategic Business Plan Sep 21, 2023

I have been putting together business plans for over 30 years and it is clear to me that the strength of its core rests solely on being able to execute the plan. Each year I approach business...

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Re-Energizing Your Customer Base Jul 31, 2023

One of the questions I ask audiences when I deliver presentations on retail marketing is “How many did a grand opening celebration for your store?”  I am generally amazed that...

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Developing a Store of the Future Jun 26, 2023

Change is inevitable. 

We change where we live; we change relationships; and we change our jobs.  Change has been with us throughout time, but the worldwide pandemic seemed to put change...

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Adding Balance to Your Life Jun 20, 2023

One of the greatest benefits of being a sole proprietor is that I can wield tremendous influence over my schedule and thus, add balance to my life.  Gone are the days of “punching a...

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The Many Steps to a Successful Foodservice Program Jun 01, 2023

As more and more consumers are craving healthier, locally sourced, and convenient foodservice options, convenience stores are in a race against time to capture this demographic or run the risk of...

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Gray Cat Enterprises Celebrates Its 19-Year Anniversary! Mar 29, 2023

Excited to celebrate Gray Cat's 19th year!

John Matthews is the president and CEO of Gray Cat Enterprises and is responsible for the management of all consulting activities for the firm,...

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Sometimes You Have to Start at the Bottom Mar 27, 2023

Over the years, I have been fortunate to have held some pretty nice corporate roles.  I was the National Marketing Director of Little Caesars back in their high-growth years; a VP of five...

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Multi-Unit Operations Feb 13, 2023

Every retail operator starts with that first, single store.  They hone their operational skills; develop a “how-to-go-to-market” strategy; and hopefully find success for years to...

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Foodservice Marketing Feb 06, 2023

I remember my first interview with a convenience store chain.  

I had just spent 9 fast-paced years with Little Caesars Pizza as the National Marketing Director – we went from 1,300...

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Building Relevant Brands That Customers Value Interview Excerpt Feb 06, 2023

Below is an excerpt of a recent interview discusses the importance of connecting with the customer:

Q: Why are brands so important?

Matthews: Brands identify and establish an emotional...

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