The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Creating A Policy And Procedure Handbook Feb 06, 2023

“Badges? We ain’t got no badges. We don’t need no badges! I don’t have to show you any stinkin’ badges!” – – from The Treasure of the...

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Starting Your Own Consulting Gig Feb 06, 2023

Recently, I celebrated my nineteen-year anniversary as a management consultant. It has always been a life-long dream of mine to be on my own and in 2004 I realized that goal. I had spent some...

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Marketing To Kids Feb 06, 2023

“Oh, what a tangled web do parents weave, when they think that their children are naive.” – Ogden Nash

Children have been marketed to for years. Retail industry titans have...

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Fostering Better Communication Through Franchise Advisory Councils Feb 06, 2023

Establishing a Franchise Advisory Council (FAC) as a formal communications system to ensure franchisees input with regard to store marketing and operations is a natural stepping-stone for a growing...

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Four Wall Analysis Feb 06, 2023

When it comes to managing a profitable operation, knowing your key financial drivers of the store is paramount. Developing a “Four-Wall Analysis” is a helpful tool to better...

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Labor Management Feb 06, 2023

Labor management is perhaps one of the most fundamental aspects of running a profitable business. Servicing the customer with too few people on staff and sales will be negatively impacted as...

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The Basics Of Franchising Feb 06, 2023

Upon opening their first store, many single-store operators come to an often premature conclusion that they are going to franchise. While this may be a noble end-game goal, what is often missing...

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Getting Your Products Into Retail Feb 06, 2023

Eureka! A new product is born!

Created in your kitchen or the garage, it is your dream, your vision. It’s your baby. Now what? How does one go about selling the product through the retail...

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The Keys To Merchandising Feb 06, 2023

“Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower!...

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Developing A Retail Real Estate Strategy Feb 06, 2023

Organic growth by a retailer is an exciting time for the company. Reinvesting earnings into the expansion of their branded stores through new construction communicates that a) business has been...

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Creating An Advertising Plan Feb 06, 2023

As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures...

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Strategic Process for Site Planning Feb 06, 2023

Real estate site selection can be a complex web of evaluating store attributes within a potential store trade area.  The process utilizes both a science and an art to the overall...

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