The Gray Cat Blog
A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.
If you think about some of the most successful brands in America, they are well-defined in in attributes that support the vision, mission, and values of the brand. These attributes are often referred...
Organic growth by a retailer is an exciting time for the company. Reinvesting earnings into the expansion of their branded stores through new construction communicates that a) business has been good; ...
Most sports teams-especially the smaller, local teams-will have a variety of sponsorship packages that are available. Depending on your budget, it can determine the extent of your sponsorship. Partner...
We have all experienced it. The dreaded process of spending hours upon hours creating a strategic business plan that maps out the goals of the organization. We develop the targets and create lofty ini...
Proactive networking is critical to stay top-of-mind.
Here is a short clip where I discuss this topic.
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Sometimes you need to make the quantum leap and go all the way there.Â
I am living proof that by using LinkedIn, you can create a broader network of working professionals to foster relationships with and begin to build up an impenetrable circle of contacts that are exclu...
Congratulations on the opening of your new retail store!Â
You have worked hard to make your store a reality–-now it is time to introduce your store to the all-important three-mile trade area surround...
Most store owners build their stores, hire friendly staff, unlock the doors, and wait for the world to come in. It’s easy to get excited about your new business when your store first becomes visible t...
Afraid to look around the corner??
Merchandising is a critical aspect of how "shoppable" a store will be. Conceal or confuse the customer with your merchandising and it won't matter if you carry the top brands, the customer will become...
Every small business owner faces the same issue – managing their expenses. While most small businesses keep a keen eye on growing the top line – revenues – many small businesses fail to address their ...
