The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Local Store Marketing: The Business Traveler Feb 06, 2023

Ah, the glamour of business travel.

The security lines, the $14 airport beers, the ongoing game of “how much can I stuff in an overhead bin”, all for the privilege of boarding a bus with wings. Well,...

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Local Store Marketing: Coupon Books Feb 06, 2023

Like every other team, though, we were challenged with raising funds to help offset the team expenses for equipment, uniforms and the like. Most teams seemed to sell candy bars or other simple items l...

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Chasing The Shiny, New (Marketing) Object Feb 06, 2023

I admit I like technology. I was one of the first adopters to laptops, mobile phones and social media. I remember joining LinkedIn when it had 2 million users – not the 700+ million like it does today...

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Time Management For Better Balance In Life Feb 06, 2023

“… And then one day you find, ten years have got behind you. No one told you when to run, you missed the starting gun… ” – Gilmour, Mason, Waters, Wright

What is the quickest way to reduce stress and...

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Creating A Policy And Procedure Handbook Feb 06, 2023

“Badges? We ain’t got no badges. We don’t need no badges! I don’t have to show you any stinkin’ badges!” – – from The Treasure of the Sierra Madre

As a small business owner, you may wonder why one wo...

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Starting Your Own Consulting Gig Feb 06, 2023

Recently, I celebrated my nineteen-year anniversary as a management consultant. It has always been a life-long dream of mine to be on my own and in 2004 I realized that goal. I had spent some twenty y...

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Marketing To Kids Feb 06, 2023

“Oh, what a tangled web do parents weave, when they think that their children are naive.” – Ogden Nash

Children have been marketed to for years. Retail industry titans have recognized that targeting ...

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Four Wall Analysis Feb 06, 2023

When it comes to managing a profitable operation, knowing your key financial drivers of the store is paramount. Developing a “Four-Wall Analysis” is a helpful tool to better understanding both revenue...

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Getting Your Products Into Retail Feb 06, 2023

Eureka! A new product is born!

Created in your kitchen or the garage, it is your dream, your vision. It’s your baby. Now what? How does one go about selling the product through the retail channel? Se...

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The Keys To Merchandising Feb 06, 2023

“Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower! Kids love it. A...

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Creating An Advertising Plan Feb 06, 2023

As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures and p...

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Maintaining A Store-By-Store Database Feb 06, 2023

There comes a time in every multi-unit retailer’s business cycle that they want to launch a new product that requires a reconfiguration to their store. I am not talking about a raze-and-rebuild, but r...

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