The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Break-Even Analysis Feb 06, 2023

One of the most-asked questions I hear from store owners is “What sales volume does my store need in order to make money?” While it would be convenient to rattle off a sales figure off the top of my h...

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The First Steps to Foodservice in Your Convenience Store Feb 06, 2023

In today’s competitive economy, the fight is on for convenience store customers. While some tried-and-true c-store product categories have taken a hit in the past few years, one has continued to grow:...

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Local Store Marketing: Chamber of Commerce Feb 06, 2023

Joining and becoming active in your local chamber of commerce is an excellent way to increase your store’s visibility within your local business area. In addition to meeting a number of key local busi...

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Know Thy Customer Or At Least Be Able to Reach Them! Feb 06, 2023

The conversation usually starts like this:

“So, do you know your customer?”

“Of course, I know my customers, most by name”

“Great, let’s communicate to them that you have a sale this weekend”

“[cr...

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Local Store Marketing: Key Leaders Feb 06, 2023

“It’s not what you know, it’s who you know”.

This adage held true in your first job search and still holds true today in business. Building and fostering long-term business relationships not only ena...

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Local Store Marketing: The Business Traveler Feb 06, 2023

Ah, the glamour of business travel.

The security lines, the $14 airport beers, the ongoing game of “how much can I stuff in an overhead bin”, all for the privilege of boarding a bus with wings. Well,...

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Local Store Marketing: Coupon Books Feb 06, 2023

Like every other team, though, we were challenged with raising funds to help offset the team expenses for equipment, uniforms and the like. Most teams seemed to sell candy bars or other simple items l...

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Chasing The Shiny, New (Marketing) Object Feb 06, 2023

I admit I like technology. I was one of the first adopters to laptops, mobile phones and social media. I remember joining LinkedIn when it had 2 million users – not the 700+ million like it does today...

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Time Management For Better Balance In Life Feb 06, 2023

“… And then one day you find, ten years have got behind you. No one told you when to run, you missed the starting gun… ” – Gilmour, Mason, Waters, Wright

What is the quickest way to reduce stress and...

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Creating A Policy And Procedure Handbook Feb 06, 2023

“Badges? We ain’t got no badges. We don’t need no badges! I don’t have to show you any stinkin’ badges!” – – from The Treasure of the Sierra Madre

As a small business owner, you may wonder why one wo...

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Starting Your Own Consulting Gig Feb 06, 2023

Recently, I celebrated my nineteen-year anniversary as a management consultant. It has always been a life-long dream of mine to be on my own and in 2004 I realized that goal. I had spent some twenty y...

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Marketing To Kids Feb 06, 2023

“Oh, what a tangled web do parents weave, when they think that their children are naive.” – Ogden Nash

Children have been marketed to for years. Retail industry titans have recognized that targeting ...

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