The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Vertically Integrating Your Brand Message Feb 06, 2023

The concept of vertically integrating your brand message is clearly not new. Companies for years have embraced the concept that if you are going to communicate a brand message, it is best to...

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Unleashing Your Inner Networker Feb 06, 2023

Come on, admit it. You wish you were a better networker. Fear not, it is time to unleash your inner networker.

Networking is one part art and one part discipline and while there is more than one...

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Technology Is Changing the Customer Experience Feb 06, 2023

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.  Don’t let yourself be lulled into...

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Menu Simplification: Maintaining Your Focus Feb 06, 2023

Foodservice operators have long wrestled with the challenge of balancing the demand for increased menu options by customers with that of menu simplification. While a focus on systems and procedures...

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Solving The Retail Investment Puzzle Feb 06, 2023

You own a bunch of stores all varying in size and age. Over the years, product assortments and sets have come and gone and you have ridden certain designs into the ground. Each of your stores needs...

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Conducting a Foodservice Focus Group Feb 06, 2023

Convenience store operators continue to plunge into foodservice with the hopes of stemming the tide of lower margins with high-margin foodservice offerings. While the degrees of foodservice can...

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Designing Your Customer-Driven Foodservice Operation Feb 06, 2023

Recently, I spoke at the Florida Petroleum Marketers Association on Developing a Winning Foodservice Strategy and the same holds true – foodservice is where it’s at in the...

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Know the Full Advantages of Foodservice Technology Feb 06, 2023

With every passing day, month and year, better for you foodservice options continue to infiltrate the convenience store industry.  Slowly but surely, the convenience store industry is...

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Targeting a Vertical Market Feb 06, 2023

Over my career I have worked with a number of organizations where making inroads into certain verticals (industries) was critical for our success.  Whether you target the banking, healthcare,...

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Gray Cat Makes Annual Donation Feb 03, 2023

In honor of “Emily the Cat” (the original gray cat from which the company name was created), Gray Cat Enterprises (along with new puppy, Bogey, in picture) makes its annual holiday...

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The Interim Executive Feb 03, 2023

The movie industry has been doing this for years.   With a screenplay in hand, a movie production house pulls together a team of production specialists including grips, gaffers, boom...

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Embracing the New World Feb 03, 2023

Raise your hand if you had the word “pandemic” in your strategic plans – and like that, the world quickly changed. While convenience stores were spared total closure during the...

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