The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

 
A Brief Overview of Gray Cat Enterprises Apr 16, 2024
"More than consulting, we actually get work done.”
 
That pretty much sums it up over the last two decades at Gray Cat Enterprises.  We specialize in the following:
 
Senior Project Management h...
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Introducing Gray Cat Unleashed! Apr 16, 2024

Want more ideas?  For more information on Gray Cat Learning Series, visit: https://www.graycatenterprises.com/gray-cat-learning-series

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Leadership – The Art of Becoming an Effective Leader Apr 09, 2024

Effective leadership involves a myriad of skillsets that when properly combined and executed creates a dynamic leader that can take their teams to levels never thought possible.  It involves accountab...

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Strategic Corporate Communications Dec 06, 2023

Fire. Aim. Ready.

Is this your corporate communications strategy? 

The art of corporate communications stems around the strategic management of information within an organization and its external s...

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Tackling Your Profit & Loss Statement Nov 27, 2023

Most people that know me know that I like to get involved in the details and one area that I really like to dissect is a profit & loss (P&L) statement.  In my opinion, this is where many people miss o...

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Gray Cat Enterprises Celebrates Its 19-Year Anniversary! Mar 29, 2023

Excited to celebrate Gray Cat's 19th year!

John Matthews is the president and CEO of Gray Cat Enterprises and is responsible for the management of all consulting activities for the firm, which includ...

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Multi-Unit Operations Feb 13, 2023

Every retail operator starts with that first, single store.  They hone their operational skills; develop a “how-to-go-to-market” strategy; and hopefully find success for years to come.  Then they get ...

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Foodservice Marketing Feb 06, 2023

I remember my first interview with a convenience store chain.  

I had just spent 9 fast-paced years with Little Caesars Pizza as the National Marketing Director – we went from 1,300 stores to 5,000 s...

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Building Relevant Brands That Customers Value Interview Excerpt Feb 06, 2023

Below is an excerpt of a recent interview discusses the importance of connecting with the customer:

Q: Why are brands so important?

Matthews: Brands identify and establish an emotional connection, a...

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Local Store Marketing: Employee Recognition Feb 06, 2023

Employee peer recognition is often more influential among your workers than achieving actual prizes or monetary rewards. Developing ongoing peer recognition programs will keep your employees excited a...

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Small Business Management Feb 06, 2023

Running a small, start-up business has it share of ups and downs. When I launched my company nearly twenty years ago, running my own small business has been both rewarding and challenging. It has enab...

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Developing A Winning Foodservice Strategy Feb 06, 2023

In the convenience store marketplace, margins continue to tighten on core products such as candy, snacks and tobacco. Prudent operators are attempting to stem the tide by introducing foodservice items...

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