The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Local Store Marketing: Greetings and Suggestive Sales Feb 06, 2023

In-store marketing is a critical and oft-overlooked marketing strategy for any size retailer. Successful retailers make their customer feel welcome and comfortable in their store, building repeat...

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Managing A Retail Real Estate Portfolio Feb 06, 2023

For the multiunit operator, managing a retail real estate portfolio is tricky business. Keeping winning stores in tip-top condition – both physically and financially – is the key to...

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Local Store Marketing: Foodservice Group Sales Feb 06, 2023

So, “Let It Snow! Let It Snow! Let It Snow!”

The key to group sales is to market your store and products as a turnkey solution for a large gathering. Finding key groups in which your...

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Organizational Transformation – A Step Forward Feb 06, 2023

In business, it is essential to know the path just traveled. Most organizations take a look back at the preceding 1-2 months to evaluate their financial results and attempt to make rhyme or reason...

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G & A Budgeting – Fun Times! Feb 06, 2023

Hurry, hurry, step right up!

It is time to play the game called “G & A Budgeting”. This is the game where heads are counted; budgets are sandbagged and perks are justified. It is an...

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Break-Even Analysis Feb 06, 2023

One of the most-asked questions I hear from store owners is “What sales volume does my store need in order to make money?” While it would be convenient to rattle off a sales figure off...

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The First Steps to Foodservice in Your Convenience Store Feb 06, 2023

In today’s competitive economy, the fight is on for convenience store customers. While some tried-and-true c-store product categories have taken a hit in the past few years, one has continued...

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Local Store Marketing: Chamber of Commerce Feb 06, 2023

Joining and becoming active in your local chamber of commerce is an excellent way to increase your store’s visibility within your local business area. In addition to meeting a number of key...

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Know Thy Customer Or At Least Be Able to Reach Them! Feb 06, 2023

The conversation usually starts like this:

“So, do you know your customer?”

“Of course, I know my customers, most by name”

“Great, let’s communicate to them that...

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Successful Personal Branding Feb 06, 2023

One of the most significant changes in the labor market over the last decade is the notion of free agency within the marketplace. Gone are the days of staying with one company for the duration of...

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Managing Technology Within An Organization Feb 06, 2023

I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.” – From the HAL 9000 computer, 2001: A Space Odyssey

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Local Store Marketing: Key Leaders Feb 06, 2023

“It’s not what you know, it’s who you know”.

This adage held true in your first job search and still holds true today in business. Building and fostering long-term business...

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