The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multi-unit operators. 

Local Store Marketing: Chamber of Commerce Feb 06, 2023

Joining and becoming active in your local chamber of commerce is an excellent way to increase your store’s visibility within your local business area. In addition to meeting a number of key...

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Know Thy Customer Or At Least Be Able to Reach Them! Feb 06, 2023

The conversation usually starts like this:

“So, do you know your customer?”

“Of course, I know my customers, most by name”

“Great, let’s communicate to them that...

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Successful Personal Branding Feb 06, 2023

One of the most significant changes in the labor market over the last decade is the notion of free agency within the marketplace. Gone are the days of staying with one company for the duration of...

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Managing Technology Within An Organization Feb 06, 2023

I am putting myself to the fullest possible use, which is all I think that any conscious entity can ever hope to do.” – From the HAL 9000 computer, 2001: A Space Odyssey

...

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Local Store Marketing: Key Leaders Feb 06, 2023

“It’s not what you know, it’s who you know”.

This adage held true in your first job search and still holds true today in business. Building and fostering long-term business...

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Multi-Unit Store Segmentation Feb 06, 2023

Multi-unit retail operators are often presented with challenges with their product assortment due to varying demographic and store configurations throughout their network of locations. Often,...

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Local Store Marketing: The Business Traveler Feb 06, 2023

Ah, the glamour of business travel.

The security lines, the $14 airport beers, the ongoing game of “how much can I stuff in an overhead bin”, all for the privilege of boarding...

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The Rubber Chicken Circuit Feb 06, 2023

Fearlessly the idiot faced the crowd……Smiling” (Waters, Gilmour)

Death.  Not for the faint of heart, then again maybe that’s exactly what it is.

Peer...

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Local Store Marketing: Coupon Books Feb 06, 2023

Like every other team, though, we were challenged with raising funds to help offset the team expenses for equipment, uniforms and the like. Most teams seemed to sell candy bars or other simple...

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Chasing The Shiny, New (Marketing) Object Feb 06, 2023

I admit I like technology. I was one of the first adopters to laptops, mobile phones and social media. I remember joining LinkedIn when it had 2 million users – not the 700+ million like it...

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Forming An Advertising Co-Op Feb 06, 2023

When a multi-unit organization begins to grow, one common step in this process is the creation of advertising and purchasing co-ops that enable stores to pool their financial and strategic...

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48 Questions To Ask Your Future Employer Feb 06, 2023

The interview is coming to a close, and it has gone well. Points have been made in the most articulate fashion. Chemistry has been established. The wrap-up is near and then the interviewer asks,...

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