The Gray Cat Blog
A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.
The concept of vertically integrating your brand message is clearly not new. Companies for years have embraced the concept that if you are going to communicate a brand message, it is best to communica...
Over the course of my two decades plus at Gray Cat, I have run eleven (11) departments or company divisions on an interim basis for my clients.
These are run in a part-time capacity and some stints h...
I get asked a lot on how I cultivate business for Gray Cat.
In this podcast episode with Beatriz Guzman, we discuss the steps to creating opportunities.
Creating an authentic brand is critical for your growth & success.
In this podcast with Arif Moriya, I discuss the importance of this.
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The debate has gone on for many years–should you implement an existing branded foodservice program or are you better off developing your own unique proprietary brand?  This answer is yes to both! Ther...
“The human brain starts working the moment you are born and never stops until you stand up to speak in public.”
– George Jessel
What is it about public speaking that drives people nuts? Many studies...
Gray Cat lives by its credo "More than consulting, we actually get work done."
In this podcast episode with Estaban Riano, I talk about strategic project management.
When times are great, leadership can be straight forward. Set stretch goals; inspire the team; give them the tools to succeed; and get out of their way. A leader can have his team on cruise control ...
In this podcast episode with Steve Denny, we discuss how AI will make its way into every day business and all of the necessary steps that need to be in place in advance.
Budgets are tight, but you need to move top line sales – fast! What is a quick and easy way to expand your customer base? Partnering with noncompeting retailers to help your broaden exposure is a simp...
 John Matthews is the president and CEO of Gray Cat Enterprises and is responsible for the management of all consulting activities for the firm, which include:
1) Â Retail consulting and project manag...
Developing a working relationship with influential, local charities in your trade area not only establishes your community commitment as a business owner, but can also provide an effective way to link...
