The Gray Cat Blog
A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.
“Merchandising, merchandising, where the real money from the movie is made. Spaceballs the T-shirt. Spaceballs the lunchbox. Spaceballs the coloring book. Spaceballs… the flamethrower! Kids love it. A...
As you have probably gathered from reading my other articles, I am a firm believer in planning for success. Whether it is operational excellence, de-branding a store or outlining your procedures and p...
There comes a time in every multi-unit retailer’s business cycle that they want to launch a new product that requires a reconfiguration to their store. I am not talking about a raze-and-rebuild, but r...
Whether this is your first industry convention or you are a seasoned pro, I am a firm believer that establishing a well-thought out plan in advance of attending an industry convention is key for optim...
“The human brain starts working the moment you are born and never stops until you stand up to speak in public.”
– George Jessel
What is it about public speaking that drives people nuts? Many studies...
The debate has gone on for many years–should you implement an existing branded foodservice program or are you better off developing your own unique proprietary brand?  This answer is yes to both! Ther...
Evaluating new sites for the multi-unit operator can be a daunting task.  The operator is constantly chasing a number of potential opportunities only to have a few select sites come to fruition.  Comp...
One of the most interesting activities that I have been involved with regarding branding is called a Semantic Differential exercise. It is important to delineate salient attributes that form the brand...
The concept of vertically integrating your brand message is clearly not new. Companies for years have embraced the concept that if you are going to communicate a brand message, it is best to communica...
Come on, admit it. You wish you were a better networker. Fear not, it is time to unleash your inner networker.
Networking is one part art and one part discipline and while there is more than one way ...
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.  Don’t let yourself be lulled into inaction.” – Bill Gates
Think...
Convenience store operators continue to plunge into foodservice with the hopes of stemming the tide of lower margins with high-margin foodservice offerings. While the degrees of foodservice can vary g...
