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The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

What Happens When Marketing Doesn't Work?

Sep 04, 2025
 

I would like to think that every marketing strategy that I have set in motion was a smashing success.

Far from it.

Here is a short clip with Ashur Eliot on his Elite Growth Partners podcast that outlines one total marketing failure.

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John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!