The Gray Cat Blog
A comprehensive collection of blogs designed to assist small business owners and multi-unit operators.
Try These Calendar Management Tips
It seems that with every passing year, time management becomes harder and harder to get your arms around. With new ways to communicate seemingly appearing daily, t...
Who are we?
That is a question I hear all the time from companies that are trying to better communicate to their customers. All too often, companies have grown in spite of the fact of not really know...
The art of understanding your business from a financial perspective is a critical step for any entrepreneur. Knowing your business – financially – will provide the business owner the avenue for achiev...
In-store marketing is a critical and oft-overlooked marketing strategy for any size retailer. Successful retailers make their customer feel welcome and comfortable in their store, building repeat busi...
So, “Let It Snow! Let It Snow! Let It Snow!”
The key to group sales is to market your store and products as a turnkey solution for a large gathering. Finding key groups in which your products are rel...
One of the most-asked questions I hear from store owners is “What sales volume does my store need in order to make money?” While it would be convenient to rattle off a sales figure off the top of my h...
In today’s competitive economy, the fight is on for convenience store customers. While some tried-and-true c-store product categories have taken a hit in the past few years, one has continued to grow:...
Joining and becoming active in your local chamber of commerce is an excellent way to increase your store’s visibility within your local business area. In addition to meeting a number of key local busi...
The conversation usually starts like this:
“So, do you know your customer?”
“Of course, I know my customers, most by name”
“Great, let’s communicate to them that you have a sale this weekend”
“[cr...
“It’s not what you know, it’s who you know”.
This adage held true in your first job search and still holds true today in business. Building and fostering long-term business relationships not only ena...
Ah, the glamour of business travel.
The security lines, the $14 airport beers, the ongoing game of “how much can I stuff in an overhead bin”, all for the privilege of boarding a bus with wings. Well,...
Like every other team, though, we were challenged with raising funds to help offset the team expenses for equipment, uniforms and the like. Most teams seemed to sell candy bars or other simple items l...
