The Gray Cat Learning Series

Fifteen (15) hands-on, business training courses each ranging from 25-to-90 minutes in length


Online Course: Local Store Marketing for Retailers

Take Control of Your Marketing at the Store Level with Our LSM Course

Local Store Marketing is a must for every retailer in order to fully capitalize on the sales potential of your all-important 3-mile trade radius.  Gray Cat’s Local Store Marketing course arms you with the critical knowledge and local store marketing tools necessary to build a strong sales foundation that will help your store achieve sustained and successful growth this year - and beyond.


Real, Actionable Ideas for you to Implement at your Store

This course gives you low-cost, no-cost ideas for you to implement at your store.

Click Here for an Overview on the Local Store Marketing Course
Local Store Marketing for Retailers by John Matthews

Local Store Marketing For Retailers

This 80-page “how-to” guide is filled with twenty-two (22) proven Local Store Marketing (LSM) programs that you can roll out with immediate sales results for your store. It’s perfect for the one-store operator or the multi-store chain!

This  guide gives you step-by-step instructions on how to implement effective local store marketing at your store for little or no cost.

Order LSM Book from Amazon

“John Matthews knows Local Store Marketing and he comes very well prepared; keeps the audience intrigued; and energized. John is passionate about LSM and gives his audience the practical approach to things and not the theoretical approach.”

Ziad S. DalalCEO, Nestle Toll House Cafe


"John Matthews delivered an outstanding marketing presentation at our House of Bread franchise convention. As a small franchise company, it is even more important to obtain a return on your marketing investment. I didn't want another marketing cheerleader but rather someone with real strategies and tools to increase profits. John Matthews delivered, and the Franchisees were congratulating me on the best speaker we have had in a long time." 

Sheila McCann - President & CEO, House of Bread Franchise, Inc. 


"John speaks the language of the people--the Quiznos franchisees were captivated by the potential for marketing their stores locally with the tools and techniques he recommends. John's ideas are simple and powerful, a killer combination in becoming the hometown hero--all for virtually free."   

Steve DeSutter - Former Acting Chief Operations Officer, Quiznos 

John Matthews - President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!