The Gray Cat Learning Series

Fifteen (15) hands-on, business training courses each ranging from 25-to-90 minutes in length


Leadership Course Online

Leadership Online Course: Become an Effective and Ethical Leader

Effective leadership involves a myriad of skillsets that when properly combined and executed creates a dynamic leader that is capable of taking their teams to levels never thought possible.

It involves accountability; communication; mentorship and coaching skills; time management prowess; and the ability to adapt and change course when thrown a curve ball.  Note:  This is a three-session course for one price.


Effective Leadership turns Challenges into Opportunities.

This course overviews the importance of effective leadership and mastering a series of skillsets.

Watch A Clip for an Overview of the Leadership Course
Game-Changing Strategies for Retailers

Game-Changing Strategies for Retailers

This book walks readers through the key elements of founding, maintaining, and growing a business and demonstrates the importance of business planning; and the intricacies of daily operations, merchandising, marketing, real estate, and capital management.

Order Game-Changing Strategies for Retailers Book from Amazon

"It has been a privilege knowing and working with John for the past 3 decades. John's extensive experience and remarkable skill set have propelled him into a position of distinguished leadership. When it comes to executing tasks and projects to precision, John is the go-to person. His unwavering commitment to excellence ensures that every project he undertakes is completed flawlessly.  Moreover, John possesses an innate ability to foster an enjoyable and engaging atmosphere. He is the person who extends invitations with enthusiasm. His willingness to extend a helping hand whenever necessary renders him an invaluable asset to any team or company, contributing significantly to their collective success."

Kathy Motlagh - CEO, Think Virtues


"It's rare to find a consultant who can make an immediate impact, yet John Matthews successfully does that! I had the pleasure of working with John at Destination Pet when we hired him to help us transition marketing and partner with operations to address specific challenges. I was impressed by his ability to quickly form relationships with our leadership team, quickly identify specific limitations to performance, and jump in to solve and eliminate those limitations. During a critical time for us, John helped stabilize the team and drive positive results, restructuring process and helping restructure the team. He has significant breadth and depth in marketing and operations and was an asset to us during a critical transition period."

Jennifer Strickland-Fowler - CEO, Destination Pet


"Our company was looking for a company that would offer leadership training to our convenience store staff.   We spoke to many consultants and when looking at what each one offered, we engaged Gray Cat to bring this training to our staff members.   Based on his experiences, John stood out because he had could relate to them on a personal level  His toolkit was awesome and he was continuing to build modules that were centered around our core business.   Our staff interacts with him one on one and in a classroom setting and we are already seeing great results from his training. We are excited to have this partnership with John and look forward to the results that will follow."

Yvonne Jones - Executive Vice President, Eastern Petroleum Corporation dba EP Mart

John Matthews - President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!