Home About Gray Cat Learning Series Blog Projects Case Studies Speaking Services My Library

The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Referral-based Clients

Aug 04, 2025
 

There are nameless, faceless, emotionless lead generation tactics and there are networked, referral-based, competency-vetted client leads.

On this episode of the Founders Future podcast, I discuss this with Jae Encarnacion.

Here is the clip.

Want more ideas?  For more information on Gray Cat Learning Series, visit: https://www.graycatenterprises.com/gray-cat-learning-series

Categories

All Categories

John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!