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The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Outlining the Mistakes in Client Acquisition

May 20, 2026
 

I have been on LinkedIn for over two decades and it has changed dramatically.

Gone are the days of fostering long-term connections with contacts.  Instead, it is the “wam-bam” approach to sales.
 
Candidly, it is annoying.
 
In this podcast clip with Arif Moriya, I discuss this mindset change.

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John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!