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The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Marketing is a Tool - Choose Wisely.

Apr 20, 2026
 

Marketing can take many forms.  

Social Media.  AI.  Advertising.  
 
Local Store Marketing to you 2-mile radius an be very effective and simultaneously locks out your competition.
 
Here is a short clip with Dilan Abeya where we discuss product sampling.

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John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!