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A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Gray Cat Books

Jul 23, 2025

Looking for ways to improve your business?

If you’re willing to implement some of the ideas contained in any of these three Gray Cat books, you may have found some answers.

Learn how to cut $50 a month out of your P&L; come up with a great idea to market your store; or just find a nugget or two that improves your overall operation.   
 
The good thing about these books is that they are written in subject snippets - so you can read only what you want to know.  

All are available on Amazon.
 
Local Store Marketing for Retailers:  https://www.amazon.com/dp/1543239196
 
How to Stage a Killer Grand Opening:  https://www.amazon.com/dp/1547048581
 
Game-Changing Strategies for Retailers:  https://www.amazon.com/DP/1544026633

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John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!