The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Gray Cat Books

Jun 22, 2026

Looking for practical ways to improve your business?

Sometimes one great idea can make all the difference.

Whether you’re looking to trim unnecessary expenses, generate fresh marketing ideas, improve customer service, or strengthen day-to-day operations, the Gray Cat book series is packed with practical, real-world strategies you can put to work immediately.

You might discover a way to save $50 a month on your P&L. You may find a marketing idea that brings in new customers. Or perhaps you’ll uncover several small operational improvements that, together, have a significant impact on your business.

Each book is organized into short, easy-to-read topic sections, so you can jump directly to the subjects that matter most to you. There’s no need to read cover-to-cover—simply find the challenge you’re facing and start reading.

Whether you’re an entrepreneur, retailer, franchisee, or business leader, you’ll find practical insights drawn from decades of executive leadership and consulting experience.

Small ideas. Big results.

All three Gray Cat books are available on Amazon.

 

Local Store Marketing for Retailers:  https://www.amazon.com/dp/1543239196
 
How to Stage a Killer Grand Opening:  https://www.amazon.com/dp/1547048581
 
Game-Changing Strategies for Retailers:  https://www.amazon.com/DP/1544026633

John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!