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The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Client Acquisition is Changing - But Relationships Still Matter

Mar 16, 2026
 

Over the years, attracting clients to Gray Cat has changed.  But, while there have been changes, the crux of our success in landing clients for two decades and beyond has been built from relationships.

In this podcast with Arif Moriya, we discuss this concept.

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John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!