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The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Challenges Facing Entrepreuners: Imposters!

Aug 05, 2026
 

In this episode with Al Li, we discuss the challenges of getting bombarded with fake, vaporware messages and the time wasted sifting through the noise.

I know this is not specific to Gray Cat, this is an industry-wide challenge for all of us.

Hear me rant!

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John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!