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The Gray Cat Blog

A comprehensive collection of blogs designed to assist small business owners and multiunit operators.

Authentic Content

Jan 15, 2026
 

Original content, all the time.  

 
That has been my mantra on LinkedIn for nearly two decades.
 
So, it takes a lot of time to create new content but it gives you an opportunity to convey to audiences the value you can bring.
 
In this podcast episode, I outline, in my opinion, the importance of creating authentic content.

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John Matthews, President & CEO, Gray Cat Enterprises, Inc.

John Matthews is the Founder and President of Gray Cat Enterprises, Inc. a Raleigh, NC-based management consulting company. Gray Cat specializes in strategic project management and consulting for multi-unit operations; interim executive management; and strategic planning. Mr. Matthews has over 30 years of senior-level executive experience in the retail industry, involving three dynamic multi-unit companies. Mr. Matthews experience includes President of Jimmy John's Gourmet Sandwiches; Vice President of Marketing, Merchandising, Corporate Communications, Facilities and Real Estate for Clark Retail Enterprises/White Hen Pantry; and National Marketing Director at Little Caesar's Pizza! Pizza!