Gray Cat Offers Two New Marketing Manuals For Retailers

North Barrington, IL-October 21, 2008--Gray Cat Enterprises Inc. has written two new manuals designed to help retailers effectively capture sales by working the critical three-mile business radius surrounding their stores-more important than ever before in today's tough economy.

Local Store Marketing Manual for Retailers is packed with proven marketing tactics and tips that retailers can implement now, all of which are low-cost/no-cost--and deliver immediate results. The easy-to-use 80-page manual is $149.99, and available by download or in hard copy. Gray Cat's Grand Opening Manual for Retailers is perfect for the retailer who has worked hard to make their new store a reality, and wants to get a return on their investment. The handy manual gives retailers step-by-step instructions on how to create an exciting grand opening that attracts the most new customers possible. The $49.99 manual is available by download or in hard copy.

"These manuals represent 'best-of-class' marketing ideas and tips gleaned from my 20-year experience in the retail sector," John Matthews, president of Gray Cat Enterprises, said. "My goal wasn't to create complex manuals that sit on a shelf--they are 'take-action' manuals that are perfect for individuals new at retail as well as seasoned store owners."

To learn more about each manual and how to order, visit www.graycatenterprises.com. In addition, Gray Cat offers high-content seminars to organizations that dovetail with each manual's topic. These high-energy seminars enable retailers-from single-store owners to multi-store chains--to capitalize on the power of neighborhood marketing and how it can work for them.

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