LSM Manual, Grand Opening Manual and Seminars

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Local Store Marketing Manual For Retailers

As reviewed in Convenience Store Decisions Magazine, December 2008: Convenience Store Decisions Article

Local Store Marketing is a must for every retailer large or small who wants to fully capitalize on the sales potential of their all-important 3-mile trade radius. Gray Cat's Local Store Marketing Manual for Retailers tells you how to tap into the power of local store marketing to help your store achieve sustained and successful sales growth this year--and beyond.

This easy-to-use manual gives you step-by-step instructions on how to implement proven local store marketing strategies at your store for little or no cost, and includes helpful worksheets, checklists and action plans.

John Matthews: In-the-Trenches Marketing with Big Chain Experience: Passionate about the sales power of local store marketing from his 20+ years in the retail sector, Gray Cat's John Matthews has created this handy manual as a year-round marketing resource that retailers can turn to again and again!

Learn how to roll out an array of proven Local Store Marketing strategies, such as:

Testimonials from Retailers & Industry Leaders Like You:
"John speaks the language of the people. The Quiznos franchisees were captivated by the potential for marketing their stores locally with the tools and techniques he recommends. John's ideas are simple and powerful, a killer combination in becoming the home town hero, all for virtually free."
Steve DeSutter, Former Chief Operations Officer, Quiznos

"John Matthews delivered an outstanding marketing presentation at our House of Bread franchise convention. As a small franchise company, it is even more important to obtain a return on your marketing investment. I didn't want another marketing cheerleader but rather someone with real strategies and tools to increase profits. John Matthews delivered and the Franchisees were congratulating me on the best speaker we have had in a long time."
Sheila McCann, President & CEO, House of Bread Franchise, Inc.

"I have had the good fortune to hear John Matthews of Gray Cat Enterprises speak on two occasions in the past year. I find his ideas to drive retail sales to be new, exciting, and innovative. Any retailer that is wise enough to implement even a few of them couldn't help but increase their sales volume and bottom line."
Ken Stoner, Convenience Store Project Manager, Martin Bros. Distributing Company

Included in the manual are helpful checklists, budget spreadsheets, annual LSM planning charts, and more.

To order your copy, click here:

Local Store Marketing Manual For Retailers

To order your copy, click here:

Grand Opening Manual For Retailers

This helpful "how-to" manual is filled with proven Grand Opening activities, ideas and tips that you can use to make your grand opening a big success - one that generates customer excitement and sales. Perfect for the one-store operator or the multi-store chain, the manual gives you step-by-step instructions on how to plan and execute your Grand Opening. Plus it's packed with helpful checklists and worksheets!

The guide is designed to help you create and execute a Grand Opening action plan that is right for you and your store - one that:

This is the by far, the best, organized manual to help you create your own Grand Opening action plan for your store - and beyond! You've worked hard to make your new store a reality; this manual helps capitalize on your efforts by creating BIG sales out-of-the-gate!

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Grand Opening Manual For Retailers